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Case study

A new carpentry-led builder needed to be found across Melbourne from its first day online. We designed and built the site, with a page for every suburb the team works in.

Services
Web design
Development
Local SEO
Year
2026
Launch project

The challenge

MEK Homes is a carpentry-led building team: new homes, renovations, extensions, decks and pergolas, with the same carpenters from the first visit to handover. As a new company it had no website, only a launching-soon page, and people look for a builder by their own suburb.

A page for every suburb

We built one suburb template and 194 pages from it, across ten regions. Each page knows its postcode, council, housing and the common jobs there, and links to six neighbours, so none is left stranded. Forty carry a written note on building in that council: the heritage overlays, period homes and permits that shape the work.

An index of MEK Homes' 194 suburb pages by region, with the 40 that carry a local note in full colour.
Every suburb page, by region

Find your suburb

The areas page searches by suburb or postcode. Type 3122 and Hawthorn comes up. Its page explains how Boroondara's heritage overlays shape a renovation, with a quote form beside it the whole way down.

From a postcode to a local answer

Built to be found

Every page is built ahead of time and served fast. Structured data tells search engines what MEK does and where: the business, each service, and each suburb's questions and answers. Suburbs and services live in typed data rather than a CMS, so adding a suburb is one entry.

The Hawthorn suburb page and the decking service page on two phones.
A suburb page and a service page

The result

MEK Homes went live on 12 August 2026 with 207 pages where a launching-soon page had been. Every suburb page is in the sitemap and linked from its neighbours, so the whole set can be found from the first day.

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